How Vaping Giant Juul Explains Everything That’s Wrong With This World

Better to keep your mouth shut and be thought a fool……

Rigged Game

We’re on the verge of witnessing Big Tobacco co-opt the very sector that was supposed to kill it off.

By David Dayen and cross-posted from The Intercept

Twelve years ago, e-cigarettes couldn’t be found in America. Three years ago, Juul didn’t exist. But last Friday, Marlboro manufacturer Altria bought a 35 percent stake in the vaping juggernaut for $12.8 billion. The deal values Juul at $38 billion, a similar market capitalization to that of Target, MetLife, Delta Air Lines, and Ford. Fifteen hundred Juul employees split a $2 billion dividend as a result, becoming instant millionaires overnight.

Juul was an inviting target for Altria because it has captured close to three-quarters of the total e-cigarette market, according to Nielsen data, up from only 2 percent in 2016. Revenues for Juul increased almost 800 percent from 2017 to 2018, with its most explosive growth happening among teenagers. While…

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